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A Big All-Star Push

When is there a possibility that 22 points and nearly 11 rebounds per game not good enough for an All-Star selection? When you play on the 13-27 Minnesota Timberwolves [1].

“Big Al” Jefferson [2] has been quietly running up the leaderboards since being traded from the Boston Celtics [3] in July of 2007. His performance, which includes 22 double-doubles, went relatively unnoticed in fan voting. So the T’€™Wolves are doing everything they can to make sure Jefferson receives the recognition he deserves in spite of their losing record.

The organization has less than a week to win the votes of the Western Conference coaches who will vote on All-Star reserves. They have developed a marketing campaign ‘€“ ‘€œBig Al’s Road Trip: Navigating his way to Phoenix’€ ‘€“ and mailed each coach a Sony GPS device. The devices have been named the ‘€œDouble-Double Machine’€ and play a highlight video set to Lupe Fiasco’€™s ‘€œSuperstar.’€

“It would mean a lot,” Jefferson told the media. “Just growing up, before I even knew I was going to be an NBA player, just watching the All-Star games on TV you always wanted to be there as a kid. Me having that chance to make it, it would mean a lot to me. It’s something I could talk about for the rest of my life.”

All-Star reserves will be revealed next Thursday, January 29. Celtics Paul Pierce [4], Ray Allen [5], Rajon Rondo [6], and Kendrick Perkins [7] are also on the Eastern Conference ballot. Kevin Garnett [8] was named as a starting forward for the East.