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A Big All-Star Push

Posted By Jessica Camerato On January 23, 2009 @ 9:47 am In General | 1 Comment

When is there a possibility that 22 points and nearly 11 rebounds per game not good enough for an All-Star selection? When you play on the 13-27 Minnesota Timberwolves.

“Big Al” Jefferson has been quietly running up the leaderboards since being traded from the Boston Celtics in July of 2007. His performance, which includes 22 double-doubles, went relatively unnoticed in fan voting. So the T’Wolves are doing everything they can to make sure Jefferson receives the recognition he deserves in spite of their losing record.

The organization has less than a week to win the votes of the Western Conference coaches who will vote on All-Star reserves. They have developed a marketing campaign – “Big Al’s Road Trip: Navigating his way to Phoenix” – and mailed each coach a Sony GPS device. The devices have been named the “Double-Double Machine” and play a highlight video set to Lupe Fiasco’s “Superstar.”

“It would mean a lot,” Jefferson told the media. “Just growing up, before I even knew I was going to be an NBA player, just watching the All-Star games on TV you always wanted to be there as a kid. Me having that chance to make it, it would mean a lot to me. It’s something I could talk about for the rest of my life.”

All-Star reserves will be revealed next Thursday, January 29. Celtics Paul Pierce, Ray Allen, Rajon Rondo, and Kendrick Perkins are also on the Eastern Conference ballot. Kevin Garnett was named as a starting forward for the East.


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