NBA goes green
|04.02.09 at 9:47 pm ET|
The NBA has kicked off its inaugural Green Week, which will run April 2-10. In partnership with the Natural Resources Defense Council (NRDC), the NBA aims to raise awareness and funding for the environment.
Green Week initiatives feature hands-on community services programs, auctions to benefit environmental preservation organizations, and PSAs featuring actor/environmentalist Robert Redford. Each team will participate in their own programs, including tree planting, recycling drives, and clean-up days. They will also promote Go Green Awareness Nights in their arenas.
As part of NBA Green Week, the league will also encourage the use of environmentally-friendly materials. adidas will provide 100 percent organic cotton shooting shirts for each player featuring the NBA Green logo. The Charlotte Bobcats, Chicago Bulls, and Denver Nuggets will wear 45 percent organic cotton green-colored uniforms and socks. NBA.com will also auction off autographed Spaulding basketballs made from 40 percent recycled materials, with all proceeds going toward the the NRDC.
For more information visit www.nba.com/green.
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