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More Twitter analysis

04.03.09 at 3:46 pm ET
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There is no ignoring the speculation and discussions surrounding Twitter. This week we posed the question of the Celtics, To Tweet or Not to Tweet? Today Athlete Interactive, an online sports marketing company, analyzed the implications of professional athletes using the social networking site:

“It’s not difficult to imagine any number of scenarios where an athlete’s instant access to the world backfires because of bad judgment or a simple mistweet: an athlete tweets a prediction that fails to come to pass; an athlete tweets during a game that he later is responsible for losing; an athlete tweets something he fails to recognize as offensive, and in seconds, irrevocably undoes years of work.”

Athlete Interactive represents Paul Pierce and Tyson Chandler, both who actively Tweet. Click here for the full article.

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