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More Twitter analysis

There is no ignoring the speculation and discussions surrounding Twitter. This week we posed the question of the Celtics [1], To Tweet or Not to Tweet [2]? Today Athlete Interactive, an online sports marketing company, analyzed the implications of professional athletes using the social networking site:

“It’€™s not difficult to imagine any number of scenarios where an athlete’€™s instant access to the world backfires because of bad judgment or a simple mistweet: an athlete tweets a prediction that fails to come to pass; an athlete tweets during a game that he later is responsible for losing; an athlete tweets something he fails to recognize as offensive, and in seconds, irrevocably undoes years of work.”

Athlete Interactive represents Paul Pierce [3] and Tyson Chandler [4], both who actively Tweet. Click here [5] for the full article.