In promotion of TNT’s “40 Games in 40 Nights,” Turner Sports is rolling out a multiplatform marketing campaign via Facebook, Twitter, and YouTube.

Just as Paul Pierce and Stephon Marbury have already done, TNT and NBA TV personalities including Craig Sager, Ernie Johnson, Kenny Smith, Chris Webber, Steve Smith, Eric Snow, Gary Payton, and Rick Kamla will regularly update Twitter pages starting on April 14.

Beginning on April 19, sponsored ads will run on Facebook inviting users to ‘Become a Fan’ of the TNT Facebook page. That same day TNT will also run ads on Yahoo! Sports to promote their playoff coverage. On April 20, YouTube will run videos from NBA players promoting that night’s games.