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Shaq on feuds: ‘It’s marketing’

It can be hard to keep track of all of Shaquille O’Neal [1]‘s battles. One day he’s killing Mo Williams [2], and the next he’s saying it’s all for show. That’s Shaq¬† in an interview with the Orlando Sentinel [3]. “I know what I’m doing when it comes to selling out games,” he told the paper sounding like Don King trying to get a good house.

Shaq went on to say that he has a good relationship with Dwight Howard [4] off the floor, but it’s different when they’re on the court. “He’s a great young player,” Shaq said. “But on the court it’s not about making friends, it’s about doing what you’re supposed to do to win that game to win a championship.”