Based on scientific research conducted by exercise physiologists at University of Wisconsin La Crosse for the American Council on Exercise (a consumer watchdog), ESPN’s Outside the Lines aired a report Sunday debunking the Power Bracelet that Shaq endorses and that many Athletes wear. The research study tested 12 men and 9 women (20 of them UW athletes) and indicated the $30 hologram “Power Bracelet offers no performance benefit when compared to the $0.30 placebo bracelet.” During the ESPN report, Kevin Durant said with a chuckle he wears the bracelet “for a fashion statement.” Especially during economic challenging times for many fans that support sports, shouldn’t athletes make special efforts to avoid endorsing apparently bogus products like this? Shaq and Lamar Odom are paid to endorse the Power Bracelet and Shaq gives a testimonial on the product’s website. Of course Shaq’s testimonial on Power Bracelet’s website doesn’t mention if he thinks the bracelet works on near knee bruises like he sustained when he and Stoudamire bumped their legs last week in NY at the Garden.

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