Wake up with the Celtics and your daily dose of Irish Coffee …

The Orlando Sentinel executed a midseason Q&A session ^[3] with the Magic’s version of Danny Ainge — president of basketball operations Otis Smith — and he essentially called the Celtics a bunch of what singer Everlast called “fake tough guys, trying to act hard.” Here’s the exchange:

• Sentinel: One could argue the Celtics are tough.
• Smith: They act tough. They’re not really tough. They act tough.

The Celtics are just 5-8 against the Magic during the regular season since the arrival of Kevin Garnett and Ray Allen, but they own a 7-6 advantage against Orlando in the postseason — and that’s without Garnett in the lineup for a 4-3 Eastern Conference semifinals loss during the 2008-09 playoffs. The C’s ousted the Magic 4-2 in the conference finals last season, when many critics questioned the Magic’s toughness (rightfully so).

JERMAINE O’NEAL HAS A FASHION LINE?

Perhaps you'll be seeing Luke Harangody rock this Le Jaunty look from Jermaine O'Neal.

The future of Jermaine O’Neal‘s basketball career remains in limbo, as we await a decision Wednesday ^[4] on how he’ll treat his knee moving forward this season, but he may already be setting himself up for his next venture as a fashion mogul.

O’Neal will be rolling out a new fashion line of casual sportswear, Le Jaunty, over the course of the 2011 calendar year.

“I’ve always been into fashion,” O’Neal told WWD.com ^[5]. “I’m from Columbia, S.C., and my family is very religious. We’d go to church and Sunday school and we always had to dress up. I enjoyed that.”

Just when you thought O’Neal’s season couldn’t get less interesting …

THE ASSOCIATION: EPISODE 2

Eipsode 2 of the behind-the-scenes documentary “The Association: Boston Celtics” airs on Friday night at 7 p.m. on ESPN. Episode 1 ^[6] was a must-see for any Celtics fan. Here’s the remaining schedule:

• Episode 2: Friday, 7 p.m.
• Episode 3: Feb. 25, 7 p.m.
• Episode 4: March 16, 7 p.m.
• Episode 5: April 15, 8 p.m.

Don’t forget to set your DVR after checking out this preview of Episode 2 and these deleted scenes of Glen “Big Baby” Davis ^[7], Shaquille O’Neal ^[8], Paul Pierce ^[9] and Doc Rivers ^[10]:

SHAQUILLE O’NEAL’S DOUBLE STUFF

Promoting Oreo’s Double Stuf Racing League ^[11], Shaq showed up to the Prudential Center in Boston for a ton of awkward “twist it, lick it, dunk it” moments. Enjoy:

(Have a question, concern or conception for tomorrow’s Irish Coffee or a future mailbag? Send an e-mail to brohrbach@weei.com ^[12] or a Twitter message to @brohrbach ^[13].)