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Ainge on The Big Show: ‘We need the Big Four to play well’ 04.28.10 at 5:19 pm ET
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Celtics president of basketball operations Danny Ainge joined The Big Show on Wednesday and talked about his team’s playoff hopes. The Celtics looked strong in a first-round win over the Heat after struggling for much of the regular season. “I think that the inconsistency is more a state of mind,” Ainge said. “Everyone said we’re going to turn the button on and off. I don’t think we did that except in the course of each game. It was like we came out to play all the big games of the year and many others. And then it would just be like we got disinterested in the fourth quarter, or late in the third. We were one of the worst third-quarter teams in the season, and now we’re one of the best third-quarter teams in the playoffs. To me, it’s all a frame of mind and your approach to the game.”

Ainge said that in order for the Celtics to beat LeBron JamesCavaliers, the C’s need Paul Pierce, Ray Allen, Kevin Garnett and Rajon Rondo to be at the top of their games each time out. “Because we don’t have LeBron, we need a lot of guys to step up and carry us,” Ainge said. “We need the Big Four to play well. It comes down to that. We’re going to get inconsistent performances out of guys off the bench because that’s who they’ve been all year and kind of who’ve they have been in their careers. But we need consistent effort out of our Big Four.”

Asked about the future of his coach, Ainge said, “I’ve wondered about Doc because I know how much of a family man he is. I know how hard it is to coach in this business. I know the emotional toll it takes to be a coach in this league. I think this has been an extraordinarily difficult year for Doc, a challenging year,” Ainge said, adding. “I think Doc will be back next year. He hasn’t told me that, and it’s something that we really don’t talk about. I did talk with Doc earlier in the year about the possibility of doing a contract extension, and he didn’t want to do it [not] because he wasn’t sure he wanted to come back, he didn’t want to do it because he doesn’t want a distraction.” Added Ainge: “I think that Doc does like it here. I think he understands the unique opportunity he has coaching here. And I think that once the season gets over and once he has the chance to settle back, I think he will want to come back.”

Ainge was asked if the Celtics had any chance of being a player with one of the marquee free agents this summer and said it would be doubtful but not out of the question. “The only way it would be possible would be a sign and trade, and that’s very unlikely. The only way we would be able to do it is if a player said, ‘I want to play in Boston, and I’m only going to play in Boston under any circumstances.’ … That team would have to believe that [the player was willing to sign for a mid-level exception] and work out some sort of sign and trade to get that player more money.” Additionally, Ainge confirmed that the Celtics likely would have to entice the other team with a package of a player such as Ray Allen, with his huge contract, and a promising young player.

To hear the interview, click on The Big Show audio on demand page.

Read More: Celtics, Danny Ainge, The Big Show,
Four Celtics among most popular NBA jerseys 04.28.10 at 11:01 am ET
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Four of the Celtics ranked among the top 15 most popular NBA jerseys this season, while the Celtics ranked second in team merchandise, the league announced Wednesday.

Kevin Garnett (third), Paul Pierce (eighth), Nate Robinson (11th), and Rajon Rondo (15th) made the list, which was topped by Kobe Bryant. The Lakers earned the top spot for most popular team merchandise.

The results are based on sales from the start of the 2009-10 season through April at the NBA Store in New York City and NBAStore.com. Both stores are experiencing record sales years and a combined increase of 20 percent over last year.

Top 15 Most Popular NBA Jerseys

1. Kobe Bryant, Lakers
2. LeBron James, Cavaliers
3. Kevin Garnett, Celtics
4. Derrick Rose, Bulls
5. Dwight Howard, Magic
6. Dwyane Wade, Heat
7. Chris Paul, Hornets
8. Paul Pierce, Celtics
9. Kevin Durant, Thunder
10. Carmelo Anthony, Nuggets
11. Nate Robinson, Celtics
12. David Lee, Knicks
13. Brandon Roy, Blazers
14. Pau Gasol, Lakers
15. Rajon Rondo, Celtics

Top 10 Most Popular Team Merchandise

1. Lakers
2. Celtics
3. Cavaliers
4. Bulls
5. Knicks
6. Nuggets
7. Magic
8. Heat
9. Spurs
10. Suns

Read More: Celtics, jerseys,
Kevin Garnett press conference 04.28.10 at 1:58 am ET
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Kevin Garnett speaks to the media following the Celtics‘ series-clinching win over the Heat on Tuesday night.

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Pierce, KG, Rivers on Glen Davis 04.28.10 at 1:54 am ET
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Members of the Celtics react to the great performance from Glen Davis and his play in Game 5 when he drew a charge on Dwyane Wade.

Read More: Dwyane Wade, Glen Davis, Kevin Garnett, Paul Pierce
Paul Pierce press conference 04.28.10 at 1:51 am ET
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Paul Pierce speaks to the media Tuesday night following the Celtics‘ series-clinching win over the Heat in Game 5.

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Doc Rivers press conference 04.28.10 at 1:46 am ET
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Coach Doc Rivers speaks to the media following the Celtics‘ series-clinching win Tuesday night.

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Davis plans on attacking the Kingdom 04.28.10 at 12:31 am ET
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Glen Davis was speaking for the Celtics when he characterized the match-up with LeBron James and the Cleveland Cavaliers starting this Saturday at Quicken Loans Arena in Cleveland in the opener of the Eastern Conference semifinal series.

“It’s going to be tougher, we know that,” Davis said. “We’ve got to go there and grind it out. We go to them first. We just have to make sure we go there with the mentality of attack first. It’s just like in every kingdom, sometimes you’ve got to go to the fight, you’ve got to bring it to them, attack their fortress and bust down their wall with a wooden tree and go attack it. That’s how it is.”

Davis and the Celtics will have Wednesday off before returning to practice Thursday afternoon. Game 1 is Saturday while Game 2 will be Monday in Cleveland before the series shifts back to Boston for Games 3 and 4.

While Dwyane Wade had another big game with 31 points in Game 5 Tuesday night, it was Davis who helped keep the rest of the Miami starters in single digits.

‘€œOur defensive presence was just there,” Davis said. “Game 4 we kind of backed off of that a little bit and D-Wade had a big game, some of the other players on their team. One of the reasons we closed this out is because of defense and kind of [containing] people round D-Wade.”

Davis said the five-game series against Wade and the Heat might just be the perfect tune-up for James and the Cavs beginning Saturday on the shores of Lake Erie.

“It’€™s just great practice for us against Cleveland,” Davis said. “We had good practices. D-Wade is a great player. LeBron’€™s a great player and he has good players around him and he makes them better. We have to stop the ones around him.

‘€œWe could do better,” Davis added. “We’€™re a better team, we’€™ve been together for a long time and we still make some of the same mistakes. We can always be better.’€

Starting Saturday, Davis and the Celtics have little choice if they plan on advancing.

Read More: Cavaliers, Celtics, Glen Davis, King James
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