|An answer to Kobe vs. LeBron||06.04.09 at 11:42 am ET|
Even while the Boston Celtics were defending their championship, advertising during the playoffs was dominated by Kobe vs. LeBron messages. Now that the NBA Finals match up is LA Lakers vs. Orlando Magic, what will happen to all the commercials? Dwight Howard has an answer. Check out vitaminwater’s newest ad, produced and directed by Howard, which will debut tonight during Game 1.
|No avoiding Kobe vs. LeBron||04.24.09 at 5:21 pm ET|
Even though NBA Commissioner David Stern spoke out against the NBA’s inclination toward a Cleveland Cavaliers-Los Angeles Lakers Finals, there is no ignoring the Kobe Bryant vs. LeBron James chatter during the playoffs. This weekend vitaminwater is launching an ad on ESPN hypothesizing about a match up between the two All-Stars. Fans can weigh in on Facebook at www.facebook.com/vitaminwater.
|Nike All-Star Kicks||02.10.09 at 8:33 pm ET|
Nike is rolling out a special line of sneakers for the 2009 NBA All-Star Game, including a pair for Paul Pierce. The shoes will be red and blue to match the Eastern and Western Conference uniforms. There will also be artwork to represent the host city of Phoenix, Arizona. Check out the shoes and a list the players who will be wearing them, from NiceKicks.com.
Eastern Conference: Chris Bosh (Nike Huarache 09), Danny Granger (Nike Zoom Phenom, not pictured), LeBron James (Nike Zoom LeBron VI), Rashard Lewis (Nike Hyperdunk), Paul Pierce (Nike MAX P2 V, not pictured)
Western Conference: Kobe Bryant (Nike Zoom Kobe IV), Pau Gasol (Nike Hyperdunk), Dirk Nowitzki (Nike MAX Spot Up), Brandon Roy (Nike Zoom Phenom), Tony Parker (Nike Huarache 09), Amare Stoudemire (Nike Foamposite Lite), David West (Nike Foamposite Lite)
|Sounds of the game… Lakers 110, Celtics 109 OT||02.06.09 at 6:49 am ET|
Forget the NBA Finals of last June. Thursday night’s regular season game between the Celtics and Lakers at TD Banknorth Garden went a long way to restoring one of the sport’s great all-time rivalries.
And just listening to Doc Rivers‘ verbal tirade to the referees in the hallway proves how much this one hurt for the Green.
Rivers COULD NOT believe a hand check was not called on the Lakers as they tried to throw Ray Allen’s timing off at the end of overtime with Allen having the ball and a chance to win the game just like he did 48 hours earlier in Philadelphia.
“That was a hand check!” Rivers exclaimed in the hallway as the Celtics filed to their locker room, past the officials’ room on the right.
Then there was the sparring between Kobe Bryant and Rajon Rondo, as Bryant, who was held to 26 points on 10-of-29 shooting, waved his finger in Rondo’s face in the third quarter. That was followed minutes later by Lamar Odom and Kevin Garnett going toe-to-toe before calmer heads prevailed. And lest we forget the rivalry between the two coaches.
Phil Jackson was peeved when Doc Rivers was given a sports-drink shower on the court in the closing minutes of Game 6 of The Finals last June. Jackson said after the game that he didn’t think Garnett looked like he was ready to return from the flu. Oh really Phil?
This game meant a lot to both teams.
It meant the end of Boston’s 12-game winning streak, meaning the Lakers have ended their 19-game AND 12-game runs this season. It meant that Los Angeles has swept the season series and holds the tie-breaker should the two teams end up deadlocked at the end of the season.
For the Lakers, it meant beating a team that seven months earlier humiliated them on the same court by 39 points in the most embarrassing loss in franchise history. They remembered the Gatorade shower that Rivers received from Pierce and Co. as Boston claimed its 17th title.
And it showed that these Lakers, even without big man Andrew Bynum, COULD play defense when it mattered and they won’t be pushed around anymore.
Here’s how both teams articulated it.
|Sobe Kobe…||02.05.09 at 1:43 pm ET|
That simple message was delivered at Thursday morning’s shoot-around here in Waltham, mere hours before they take on the reigning NBA MVP and his Lakers on the parquet of the TD Banknorth Garden.
That, and we’re not changing what we do just for Kobe.
“We just play him,” Celtics coach Doc Rivers announced. “We don’t have any Kobe rules or anything like that. We play our defense every night. We literally don’t change our style. Rarely, we may change them for a possession here or there, but you just try to keep him in front of you and wish for the best of luck because he’s tough. If it were easy to defend him, he wouldn’t be Kobe.”
“They’re a good basketball team,” Rivers said. “They’re no different. Obviously, they miss Bynum’s length but they’re going to get through the regular season and get him back for the playoffs and they’ll be fine. Kobe has clearly picked it up the last couple of games but so has Gasol. Gasol has had 31 points the last couple of games himself.”
Yes, Kobe has gone off for a combined 97 points against the 21-27 Knicks and the 19-32 Raptors this week.
“We didn’t play in any of those games that we know of,” Rivers keenly observed. “We can’t do anything about that. That’s the way we always look at that. Let’s hope he doesn’t score 97 tonight. That would be very important for us trying to win this game, I can tell you that.”
Ask Rajon Rondo and the Celtics point guard is quick (and right) to point out that the Knicks have just as much to do with the 61 Kobe scored on Monday at MSG as anything else.
“He’s a great player,” Rondo said. “Sixty-one doesn’t happen all the time in the league but a lot of great scorers go off at times. That was transistion game he played against the Knicks. LeBron had 52 last night. That’s just the style (the Knicks) play.”
And yes, the Los Angeles Lakers come to town tonight with a Western Conference-best 39-9 mark, winners of four straight, playing on the same court they suffered their most humiliating loss in franchise history, that 39-point quit job last June in Game 6 of the NBA Finals.
“I’m sure they’ve seen it enough,” Rivers said. “I’m sure no one’s run that on TV at all. Well, they should be. Why wouldn’t they be? They’ll be up for the game. We’ll be up for the game.”
Therein lies the key difference between the Celtics and the Lakers. The Lakers are all about superstars, albeit great scoring superstars, but individuals nonetheless. The Celtics, during their second double-digit winning streak of the season, have built their dominance around defense.
Yes, the Celtics are weakened a little by the flu bug that has run through Kevin Garnett and the rest of the team.
“He felt strong,” Rivers said of Garnett at this morning’s shootaround in Waltham. “He’s fine. We’ll find out tonight. It’s easy to feel strong in a shoot-around but when you’re running up and down the floor when you haven’t done it, that’s a different story. I think there are six guys on Z-Paks, probably all due to Kevin, who knows.”
Z-Paks, for those who didn’t go to medical or pharmaceutical school, are antibiotics given to help those fighting off viruses.
The Celtics will want to be at full strength as they try to ward off Kobe and the Lakers.
|Destination Championship: Why Boston has become a hotspot for NBA vets||01.03.09 at 9:53 pm ET|
Come to Boston and win, that’s how the Celtics organization is seen by many around the NBA. It has become a paradise of victory, a hotspot for veterans who want a legitimate shot at a championship. But it is also a place where selfishness and egos are checked at the door. Personal accolades mean nothing unless the team wins.
So what makes the Celtics, who downplay individual achievements, so much more appealing to vets than other teams who celebrate superstardom? Why settle for blending in when you could stand out next to Kobe Bryant or LeBron James? For those who have made the sacrifices, the explanation is very simple.
“Coming here you get to fit in and be a cog in the wheel,” Ray Allen said. “It’s not about any one individual here on this team. We play together and we beat teams together. We lose together. Everything is together.”
Over the past few weeks the Celtics have been named as possible destinations for veterans Stephon Marbury, Robert Horry, and Dikembe Mutombo, among others. Even though they could have a legitimate shot of winning all with the Los Angeles Lakers or Cleveland Cavaliers, Boston has been a primary destination in the rumor mill.
“I think what’s appealing is that we play together. We have three stars and they actually play together and I think that shows more,” said head coach Doc Rivers. “But honestly I think they would play with Kobe as well and I think they would play with LeBron as well. We may be more aggressive in the market, let’s say, than some of those teams. And maybe we’re not. I think they would play for any of them. At least I would if I were the player.”
Eight-year vet Eddie House, who has signed two contracts in two years with the Celtics, can understand why these players would be interested in Boston. The journeyman had already played with plenty of big names before — Elton Brand, Steve Nash, and Jason Kidd, to name a few ‘ and was lured back by selflessness rather than headliners.
“When you’re playing with one guy then the ball’s dominated by one guy,” House explained. “Here, you’ve got a group of guys who like to share the basketball, who can take the load if they’re asked to take the load. They aren’t depended on the take the load, but if they are asked to take the load that night they will do it.
“But for the most part, it’s very unselfish and it’s not a ‘me’ attitude. With those guys (Bryant and James) it’s more so they have to dominate the ball and you have to play off of them. To where these guys will get you the ball and play with you, instead of you playing off of them.”
The Celtics are set apart from the rest of the league by more than just their trophy. The success of Allen, Kevin Garnett, and Paul Pierce sent the message that being the superstar doesn’t guarantee being the best. It was only when these vets took a step back that they won it all.
“The point of us coming together last year, we were at a point in our lives, in our careers where we were somewhat content with what we had done individually,” Allen said. “We could continue at that pace and finish our careers out that way being a great scorer on a team that never won. But if we didn’t [let go] of our egos and come together, we would have been doing that for the rest of our careers. That’s why, at that time, it seemed like it was a great moment for all of our careers. And I think there’s that progression for most athletes.”
Should the Celtics make any mid-season moves, they already know how to adapt to new additions. Last season veterans P.J. Brown emerged from semi-retirement and Sam Cassell accepted a buyout from the Los Angeles Clippers for the prospect of a ring. These acquisitions could have rattled the Celtics, but those already on the team didn’t see less playing time. They saw a better shot at the title.
“The late in the season addition when you’re already the number one team, you could have some grumbles about that and guys might not welcome guys in,” House said. “But everybody knew this is a business and not only is this a business, but we were on a mission to a hang a banner in the rafters. So we had to accept what was going on for the greater good.”
39-year-old Cassell re-signed with the Cs fully aware that he could be inactive the entire season. At this stage in his career, he doesn’t need 20 minutes per game to be happy.
“It’s about winning,” he said. “For me, I don’t know what [other veterans’] agendas are, but for me it was about winning. I just got a nice taste of winning so I just wanted to win. This was the best opportunity for me to win again.”
As long as the Celtics continue to win with their unselfish play, Boston will stay on the map for veterans who want to capture a championship without having to do it all on their own.
“We welcome the help,” Allen said. “Our egos, we’re pretty selfless here on this team when it comes to playing basketball. We just want to win.”
The door is open for eager vets, just as long as they leave their egos behind.
|Kobe, A-Rod Sing and Dance into Your Homes||10.26.08 at 10:08 pm ET|
Bryant and Rodriguez, along with Michael Phelps and Tony Hawk, are featured in a new commercial for Guitar Hero. The ad is a throwback to “Risky Business” with the four men donning pink button down shirts and white boxers. Click here to check it out!
Notice how Kobe’s shorts are longer. He’s probably sensitive to the idea of anything above the knee after this incident.
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