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Rivers: If you only knew 04.17.09 at 2:30 pm ET
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WALTHAM – Doc Rivers was in understandable shock on Thursday morning.

The Celtics coach had just told WEEI’s Dennis and Callahan that the C’s would be without their emotional leader and shutdown defender, Kevin Garnett, likely for the playoffs. And he had just found out that his boss and one of his closest friends in the game, Danny Ainge, had just suffered a heart attack.

So he could certainly be forgiven when he said on Friday that he couldn’t remember which came first.

“We make the Kevin decision and then literally, the next thing follows,” Rivers retold. “I don’t remember which was first. It was just not a good period. When someone calls you and says, ‘A guy had a heart attack.’ They should follow. It scares the hell out of you, because they stop. And it’s the pause is what killed me because obviously you think the worst but he’s lucky. And that’s good.”

But good was about the last thing you would call Thursday for anyone associated with the Celtics.

“It was awful,” Rivers said. “Someone said it didn’t look like I wasn’t giving the Kevin thing a lot of thought at the time and I said that’s because you didn’t know what was going through my mind at the time.

“At that time, he was going into surgery,” Rivers continued. “You’re scared, you’re worried. So it hit hard for that, it hit me hard because he’s my friend and it hit me hard because he’s my age. It was scary for me and for everybody but when you know somebody like I know Danny, it just really tugs at you.” Read the rest of this entry »

Read More: Bulls, Celtics, Danny Ainge, Doc Rivers
Pierce, Ray get the night off 04.15.09 at 8:58 pm ET
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Celtics coach Doc Rivers was true to his word that Paul Pierce and Ray Allen would sit out tonight’s season finale against the Washington Wizards at TD Banknorth Garden.

Pierce was officially designated “inactive” while Ray Allen was active as each team is only allowed to deactivate three players a game. Allen was also in a suit next to Pierce on the bench.

Rivers added that Rajon Rondo will start the game but play only limited minutes, “definitely the first (quarter) and maybe the third (quarter)”  as the team gets ready to take on either Philadelphia or Chicago in the first round of the playoffs this weekend.

Rivers threw out a starting lineup of Rondo, Marbury, Perkins, Powe and Tony Allen, who started at the three spot.

Read More: Celtics, NBA, Paul Pierce, Ray Allen
Time to step it up at 8:18 pm ET
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Wearing a tan suit with a orange shirt, tie and handkerchief, Paul Pierce address the crowd on Fan Appreciation Night at TD Banknorth Garden prior to the regular season finale with the Washington Wizards.

Pierce thanked the crowd for making the arena a true home court advantage and “one of the toughest” buildings for opponents to come away with a victory.

But he also had another message for the crowd, which came to its feet as he took the mic on Lucky the Leprechaun at midcourt.

“This is the time of year you expect us to step it up,” Pierce said. “We also need you fans to step up”

Pierce was inactive for the season finale.

Read More: Celtics, NBA, Paul Pierce, playoffs
Celtics riding momentum to Cleveland 04.10.09 at 11:31 pm ET
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When the Boston Celtics arrived in Cleveland in January, they had just dropped their third consecutive game and were in the middle of their longest losing streak since last season. The following game, the Cavaliers blew them out by 15 points.

But thanks to a grind-it-out victory over the Miami Heat on Friday night in Boston, the Celtics are riding the momentum of a six-game winning streak into Sunday’s game in Cleveland. (Click here for a recap) They will try to make a dent in the Cavs’ four-game lead of the top spot, and while head coach Doc Rivers conceded the number one seed weeks ago, the Celtics are looking to build on their two-game lead over the Orlando Magic for the second spot.

‘€œEvery game is a big game for us,’€ said Paul Pierce. ‘€œWe’re trying to lock up the number two seed. I think Cleveland locked up the number one seed tonight, so we’re trying to lock up the number two seed. So every game is big for us. We’re only [two] games in front of Orlando, so these last three games we feel like we have to win them all.’€

With less than a week left in the regular season, the Celtics have to tackle Sunday’s game as if it were a Game Seven situation. The Cavaliers are sure to as they battle against the Los Angeles Lakers for the number one overall seed.

‘€œEverybody we play from here on out is basically trying to achieve something,’€ said Tony Allen. ‘€œSo each game is playoff-like. We’re going in there with a clear focus that we need to win just as badly as they do because they’re competing with L.A. We’ve got to take it as a must-win game that we need because we’ve got goals that we need to achieve too. It’s going to be a tough fight.’€

The Celtics will turn to their bench to help carry the team without Kevin Garnett. Friday’s win against the Heat was a confidence-booster for the reserves.

‘€œYou play a little looser. You play with a little more confidence,’€ said Mikki Moore of playing on a winning streak. ‘€œBut we just have to concentrate on the defensive end. We’re pretty sound on the offensive ends. As long as we don’t have too many turnovers and we play solid defense, we’re alright.’€

As for Ray Allen, he is simply looking forward to putting a blemish on the Cavaliers’ near-perfect 38-1 home record.

‘€œThey take care of what they have to take care of, we take care of what we have to take care of,’€ he said. ‘€œI think we know where we stand, but as a team it will be a great win on the road for us and that’s what we’re looking forward to.’€

The Celtics and Cavaliers will face off at 3:30pm EST on Easter Sunday.

Read More: Boston Celtics, Paul Pierce, Ray Allen,
Pierce Playoff Ticket Giveaway at 5:56 pm ET
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Paul Pierce has been in the giving mood lately, offering up tickets to Boston Celtics fans on several occasions. This time he is running a contest on his website (www.paulpierce.net)  for a chance to watch the Celtics second home playoff game in his private suite. The winner will be given 12 tickets and a $500 food and beverage credit. It costs $10 to enter — $2 for five chances to win. The deadline and drawing is Friday, April 17. Click here for more details.

Read More: Boston Celtics, Paul Pierce,
How to dine like a champ 04.09.09 at 1:00 pm ET
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Paul Pierce credited his notable weight loss to a change in diet after the Boston Celtics championship run. Now he is lending his dining tips to Zagat Survey for, ‘€œA Spotlight on Boston Restaurants: Paul Pierce’€™s Favorites for Healthy Dining.’€

This guide includes Pierce’€™s advice for staying healthy while eating out at Zagat Survey’€™s Most Popular restaurants in Boston, which were selected by nearly 7,000 local diners in Zagat’€™s 2009/10 Boston Restaurants Survey.

Pierce also worked with Zagat on another guide to benefit his Truth Foundation. In addition to healthy dining tips at Zagat’€™s Most Popular Restaurants in Boston, this guide offers general tips for eating out and fitness advice. Pierce also includes his favorite pre-game meal of grilled salmon, a baked potato, and broccoli.

Information on this pocket-sized guide (for convenience) will be available on paulpierce.net.

Read More: Boston Celtics, Paul Pierce,
NBA Playoffs hit Facebook, Twitter 04.08.09 at 1:02 pm ET
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In promotion of TNT’€™s ‘€œ40 Games in 40 Nights,’€ Turner Sports is rolling out a multiplatform marketing campaign via Facebook, Twitter, and YouTube.

Just as Paul Pierce and Stephon Marbury have already done, TNT and NBA TV personalities including Craig Sager, Ernie Johnson, Kenny Smith, Chris Webber, Steve Smith, Eric Snow, Gary Payton, and Rick Kamla will regularly update Twitter pages starting on April 14.

Beginning on April 19, sponsored ads will run on Facebook inviting users to ‘€˜Become a Fan’€™ of the TNT Facebook page. That same day TNT will also run ads on Yahoo! Sports to promote their playoff coverage. On April 20, YouTube will run videos from NBA players promoting that night’€™s games.

Read More: Paul Pierce, Stephon Marbury, TNT,
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