|One year later: The tweet that impacted the NBA||03.15.10 at 11:22 pm ET|
One year ago Monday, then-Milwaukee forward Charlie Villanueva entered the locker room during halftime of the Bucks-Celtics game. He logged into Twitter and posted the following tweet:
@CV31: In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.
Those hundred-something characters opened the virtual book on social networking in the NBA. His midgame tweet was frowned upon, and it created a ripple effect: Before the start of this season, a league-wide policy was enacted. Among its guidelines included the restriction of cell phones and other communication devices 45 minutes before the game and prohibited it during halftime.
A year later, Villanueva, now a member of the Pistons, is still surprised by the impact.
‘It’s funny, because Twitter wasn’t really that big of a deal, like nobody really knew too much about it,’ he told WEEI.com following Monday’s Pistons-Celtics game. ‘I didn’t know it was going to get that much attention. I just did it, fun for the fans and whatnot, and the next day it just blew up. The media just took it and ran with it.
“Obviously I didn’t mean for it to get that much attention, but hey, it put my name out there even more,’ he added with a laugh.
As of Monday night, Villanueva had 73,685 followers. It is a huge jump from his following a year ago. In an instant, he went from a Twitter novice to one of the early faces of social media in the NBA.
‘It was crazy because I had just started, too,’ he said. ‘I probably had like 2,000 followers at first. It was probably a couple of months old, two or three months old, my account. After that, it rose to like 13,000 in two or three days. It was ridiculous. Ever since, it’s just been picking up.’
Villanueva has turned a potential negative into a positive by taking advantage of the benefits of social networking. He has raised awareness for charitable organizations, held contests for his followers to win game tickets, and spread well wishes to friends and fans alike.
‘There are a lot of opportunities,’ he explained. ‘You get to meet a lot of people. It’s very important for networking, just opportunities come abound, appearances, they can just work directly with you instead of going through a third party.’
Twitter has become the norm for many NBA players. On the Celtics, Paul Pierce (@paulpierce34) has over 1.5 million followers, Ray Allen (@greenRAYn20) has nearly 25,000, and Shelden Williams (@SheldenWilliams) is a frequent tweeter with over 10,000 followers.
Now a seasoned vet, Villanueva has some advice for his fellow NBA athletes who are starting out in the world of social networking.
‘What the fans want to see is you being straight up and interacting with them as well,’ he suggested. ‘Showing pictures as well, they want to see what’s going on, what an NBA player does on a day-to-day basis.’
Tweeting has become something Villanueva does on a day-to-day basis. Except during halftime, of course.
|KG, Pierce get to heart of the matter||03.12.10 at 11:41 pm ET|
And it started hours before they dismantled the Indiana Pacers, 122-103, at TD Garden.
It began with a team meeting in which Doc Rivers spoke and then asked for any and all feedback from everyone in the room.
“We really had a heart-to-heart this morning. To tell you the truth it really left a bad taste in our mouth the way we played last game,” Paul Pierce said of Wednesday’s 111-91 stinker to Memphis. “Nobody wants to be booed at home by their home crowd seeing everybody leave early. That really sat with me that night to be honest. I think it sat with everybody. Today we just came in, talked to each other, we just played like a team that was on a mission tonight and hopefully it can carry over for the rest of the season.’
Kevin Garnett said Friday’s team chat was productive on many different levels.
“Just open dialogue this morning. Doc did the majority of the talking but he opened up the floor to everybody to give their two cents and we just spoke freely. It was the first time in a while that we’ve done that, we usually talk among ourselves and try to figure things out amongst the team without coaches or any other staff members. But today it included coaches and players, and just had open dialogue, it wasn’t anything negative, just general conversation about defensive schemes and things we can get better at.”
Rivers said before Friday’s game that the team did some old-fashioned film watching, reviewing whole parts of Wednesday’s horror show to let it sink in and let players understand the big picture of intensity and energy. Both were in high supply in Friday’s bounce-back laugher.
“We watched a little game film which is always good, that way as a whole we can sit there and critique each other,” Garnett said. “I think the best thing about this team since I’ve been here is that we’ve all been able to talk to one another and critique each other and be positive and get results out of it. It wasn’t just about the talking, I think what we talked about we actually did tonight. I think we played with 200 percent more energy tonight than obviously the other night.
“And to concur with what Paul said, you never want to be in a situation where you’re getting booed at home, home is supposed to be where you lay your head at and where you’re most comfortable at. We had to re-establish that here. I thought tonight, the results of us playing hard came out, obviously we hit some shots tonight. We watched the film from the Memphis game and what it came down to, pretty much our defensive energy was there, we just didn’t make any shots, and for that it’s almost like we weren’t doing anything on offense. It was determined by our energy on defense, and that can’t happen.’
|Doc on Pierce, KG: C’s need them at ‘their peak’||at 8:13 pm ET|
Celtics coach Doc Rivers said he is thinking of sitting Paul Pierce and Kevin Garnett, having them miss games and practice more to help them find their rhythm and conditioning as the playoffs approach.
“If that means working more in practice and missing games, then that’s what we have to do,” Rivers said. “Let’s just be honest, if they’re not at their peak, it’s going to be very tough for us to do anything. We have to have them playing at their peak.”
Pierce has been recovering from an injured left foot, while Garnett has continued to deal with his injured right knee. Yet both players indicated a strong desire following Friday’s game to continue playing and not occasionally sit out games along the lines of what Rivers suggested.
‘I’m not really feeling that idea, but hey, this is the ‘Doc Rivers Show’ and we are just guests on it,” Garnett said. “So whatever he feels is best, you know Paul and I, I think I speak for both of us we don’t really feel that.”
|Garnett: Ray is playing ‘beautiful basketball’||03.08.10 at 1:02 pm ET|
Ray Allen’s clutch performance on Sunday night was a thing of beauty – to fans and teammates alike.
‘A huge weapon,” Garnett said. “You know him and P [Paul Pierce] can put up a lot of points in a hurry. That’s big. We have to get them open. You know our job is to get them open. I thought that once he got into a nice, little rhythm, I think that everyone else, you know fed off of that a little bit. When it was time to really get him opened for the three, we got him open, and he hit a big shot.’
Garnett has seen Allen suddenly get hot after the All-Star break, carrying the Celtics offense while Pierce nursed a sore thumb.
‘I can just say that each player has their time where they play up and down,” Garnett said. “That is the nature of the season. You know, you guys don’t know but he deals with a lot of different things with injuries, you know we all deal with different types of physical stuff. He is no different than that. At the same time he had talks of business, about where he was going to be in his future and stuff. I can just tell that he is a lot more healthier. Everything that he is doing is a lot more fluid. He is not thinking a lot, he is just reacting and his beautiful basketball.’
Paul Pierce had a slightly different take.
While happy with the win, Pierce realizes the team should have had that intensity all along against a Washington team that has just 21 wins this season. Read the rest of this entry »
|Larry Brown: Don’t panic, Boston||03.03.10 at 11:43 pm ET|
“They buried us two games,” Brown said after his team lost 104-80 Wednesday night. In Boston’s home opener on Oct. 28, the Celtics prevailed, 92-59.
“But I don’t buy all this stuff that they’re in trouble. They’ve had some injuries. They’re just starting to get healthy. They got some new players like [Marquis] Daniels and Nate [Robinson] now, Rasheed [Wallace]. They’re gonna be fine. They got a great coach, they got great chemistry. They’re gonna be fine. I think everybody has bad periods but when you put the injuries they faced, all that’s done is develop depth.”
[Click here to hear Larry Brown rave about the Celtics.]
Brown has heard the naysayers proclaim the Celtics aren’t going anywhere because they’re old, because they can’t win at home and because they’ve lost the fire of a champion. Paul Pierce came out on fire Wednesday, scoring 27 points, one point for each minute he played.
“They’re gonna be alright,” Brown continued. “They play like this, this is the way Paul Pierce plays. Garnett was phenomenal. But I just like all the little pieces they have because I think Danny [Ainge] has done a tremendous job putting them in a position where they can play with just about anybody.’
“I don’t think anyone could have played in that environment,” Brown added. “They played great, they made shots, they executed great. We played hard but there were too many obstacles. But they played great. One time I think they were 10 for 12 from three. They shot 60% in the first half. Shared the ball. There bench was great. There bench was great last night. So if we had played our best I don’t know if that would have been good enough.”
|Paul Pierce and Kevin Garnett postgame, 3/3||at 11:16 pm ET|
|Jackson: Pierce challenged my manhood||at 11:03 pm ET|
During the game, that vocal spirit apparently offended Charlotte’s Stephen Jackson.
Following Wednesday night’s blowout 104-80 win by the Celtics, Jackson took issue with trash-talking by the Celtics and Pierce in particular.
“It turned disrespectful when certain things were said,” Jackson said. “You can be emotional in the game and you talk to your teammates and do all that but when you get personal and direct certain things to people as far as their manhood, that’s when the problems come up. And I guarantee you that if I wasn’t in this gym, that wouldn’t have been said to me.”
Pierce and Jackson got into a verbal battle and were each called for technical fouls with 7:31 remaining in the third quarter as Jackson was preparing to shoot free throws
[Click here to listen to Stephen Jackson speak out against the Celtics.]
Latest from Bleacher Report
- Why Celtics Will Be Better Than Expected in 2014-15
- Should Celtics Fans Buy or Sell Rondo's Hot Start?
- Lessons Learned from Celtics so Far
- Why Green Will Finally Succeed in Boston
- C's Big Offense Showing a Sign of Things to Come?
- Green's Transition to PF Could Reshape NBA Career Arc
- Could Rondo's Play Increase the Chances He's Dealt?