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One year later: The tweet that impacted the NBA 03.15.10 at 11:22 pm ET
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One year ago Monday, then-Milwaukee forward Charlie Villanueva entered the locker room during halftime of the Bucks-Celtics game. He logged into Twitter and posted the following tweet:

@CV31: In da locker room, snuck to post my twitt. We’re playing the Celtics, tie ball game at da half. Coach wants more toughness. I gotta step up.

Those hundred-something characters opened the virtual book on social networking in the NBA. His midgame tweet was frowned upon, and it created a ripple effect: Before the start of this season, a league-wide policy was enacted. Among its guidelines included the restriction of cell phones and other communication devices 45 minutes before the game and prohibited it during halftime.

A year later, Villanueva, now a member of the Pistons, is still surprised by the impact.

‘€œIt’€™s funny, because Twitter wasn’€™t really that big of a deal, like nobody really knew too much about it,’€œ he told WEEI.com following Monday’s Pistons-Celtics game. ‘€œI didn’€™t know it was going to get that much attention. I just did it, fun for the fans and whatnot, and the next day it just blew up. The media just took it and ran with it.

“Obviously I didn’€™t mean for it to get that much attention, but hey, it put my name out there even more,’€ he added with a laugh.

As of Monday night, Villanueva had 73,685 followers. It is a huge jump from his following a year ago. In an instant, he went from a Twitter novice to one of the early faces of social media in the NBA.

‘€œIt was crazy because I had just started, too,’€ he said. ‘€œI probably had like 2,000 followers at first. It was probably a couple of months old, two or three months old, my account. After that, it rose to like 13,000 in two or three days. It was ridiculous. Ever since, it’€™s just been picking up.’€

Villanueva has turned a potential negative into a positive by taking advantage of the benefits of social networking. He has raised awareness for charitable organizations, held contests for his followers to win game tickets, and spread well wishes to friends and fans alike.

‘€œThere are a lot of opportunities,’€ he explained. ‘€œYou get to meet a lot of people. It’€™s very important for networking, just opportunities come abound, appearances, they can just work directly with you instead of going through a third party.’€

Twitter has become the norm for many NBA players. On the Celtics, Paul Pierce (@paulpierce34) has over 1.5 million followers, Ray Allen (@greenRAYn20) has nearly 25,000, and Shelden Williams (@SheldenWilliams) is a frequent tweeter with over 10,000 followers.

Now a seasoned vet, Villanueva has some advice for his fellow NBA athletes who are starting out in the world of social networking.

‘€œWhat the fans want to see is you being straight up and interacting with them as well,’€œ he suggested. ‘€œShowing pictures as well, they want to see what’€™s going on, what an NBA player does on a day-to-day basis.’€

Tweeting has become something Villanueva does on a day-to-day basis. Except during halftime, of course.

Read More: Boston Celtics, Charlie Villanueva, Detroit Pistons, Paul Pierce
Allen: ‘We’ve got a bunch of leaders’ at 7:14 pm ET
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Following their loss to the Cavaliers on Sunday, the leadership of the Celtics came into question. As in, where is it coming from?

Ray Allen says the Celtics don’€™t come down to one or two individuals. They are not led by a single player, he notes. Never have been nor do they plan on becoming so.

‘€œThe same as it’€™s always been,’€ he said prior to the Celtics – Pistons game on Monday. ‘€œWe’€™ve got a bunch of leaders on this team.’€

Kendrick Perkins offered a remedy to help the Celtics on Sunday after LeBron James led the Cavs to victory.

‘€œI think maybe a different guy gotta try to step up and be a leader,’€œ reported the Boston Globe. ‘€œI think sometimes you try to feed off your All-Stars, but maybe somebody else gotta step up. I’€™m talking about leading by example. One spark or positive energy on the court and guys tend to feed off that. Maybe it’€™s gotta be me, Rondo, ‘€™Sheed, somebody.’€™’€™

A day later, Doc Rivers echoed the notion of players needing to step up. He believes his players have it in them, it is just a matter of putting it out there on the court. He pointed out Rasheed Wallace and Marquis Daniels specifically as two players the Celtics need better production from.

“I don’t care how frustrating it gets for me,” Rivers said before Monday’s game. “I see it, and if you see it or not, I see it and I’m going to get it out of you. And that’s what I told them after the game [Sunday]. I don’t know how but I will get it out of you.”

Read More: Boston Celtics, Doc Rivers, Kendrick Perkins, Ray Allen
How close is that corner? 03.14.10 at 11:03 pm ET
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The Celtics repeatedly have mentioned ‘€œturning a corner’€ to get back on a winning track. But with 17 games left in the regular season, how far away is that corner?

‘€œI don’€™t know, maybe 17 blocks,’€ Rajon Rondo guesstimated on Friday. ‘€œIt should be the same zip code.’€

Doc Rivers said he has felt his team getting closer, including at times during Sunday’€™s loss to the Cavaliers. ‘€œI told our guys, it’€™s frustrating for me because I could see in a lot of ways how close we are to breaking out and to being really good,’€ he told reporters after the game. But the Celtics trailed the Cavs by as many as 17 in the fourth quarter and lost for the third time in four games.

The Celtics are 5-5 in their last 10 contests, a stretch that included a three-game winning streak and a pair of two-game skids. Ray Allen understands the regular season can be a series of ups and downs, the reason why he thinks that corner isn’€™t that distant.

‘€œI live on an island. I don’€™t have blocks or anything in the country,’€œ Ray Allen said. ‘€œAny time you have to turn a corner, the corner is a block away. It’€™s just a block away because once you do something well, you feel like you’€™ve turned a corner. So it’€™s never that far away. Just like when you’€™re good, you’€™re just teeter-tottering on being bad, vice versa.’€

Read More: Boston Celtics, Rajon Rondo, Ray Allen,
Ray Allen Press Conference, 3/10 03.10.10 at 11:43 pm ET
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BOSTON — Watch Ray Allen’s press conference following the Celtics 111-91 loss to the Memphis Grizzlies at TD Garden.

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Ray: We probably got away with one 03.08.10 at 12:20 am ET
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Ray Allen felt comfortable all night.

With a game-high 25 points and 4-of-6 shooting from beyond the 3-point line, the stats say as much.

The problem was ‘€” for 42 minutes ‘€” the Washington Wizards felt just as good in nearly everything they did.

With the Celtics down 13 points, that’s when Allen said the C’s finally got to their opponent, opening the door for him to play hero in the final 93 seconds.

‘€œIt was night and day. We put a lot of pressure on them. We made them play away from the basket. We forced them to be more uncomfortable than we did in the first half,” said Allen, whose trey with 17.1 seconds remaining proved to be the difference in Boston’s 86-83 win.

Asked if the Celtics might have gotten away with a win when maybe they didn’t deserve one, Allen was as honest as he could be.

‘€œYou could say probably in a small way we did,” he admitted. “But we fought for it, we never gave up or thought it was over with, so it bowed in our favor tonight.’€

Read More: Celtics, NBA, Ray Allen, Wizards
Fast Break: Celtics vs. Wizards 03.07.10 at 10:46 pm ET
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It looked like another disappointing home loss for the Celtics. Down by 12 in the third quarter, the C’s were on the verge of falling to the Wizards just a week after being upset by the Nets.

But that’s when their winning experience came into play. The Celtics outscored the Wizards 24-17 in the fourth quarter to secure a 86-83 comeback victory.

Turning Point: Down 81-77, Rajon Rondo scored a fastbreak layup and drew the foul on Al Thornton with 1:37 to go. He missed the free throw, but Kendrick Perkins kicked out the offensive rebound to Ray Allen, who drained a trey. This capped a 16-2 Celtics run and put them up, 82-81.

Player of the game: Ray Allen (25 points) got the Celtics momentum back with a pair of treys in the third quarter. Not only did he hit a go-ahead 3-pointer in the fourth, he knocked down the game-winning 3 with 17 seconds left.

– Rondo scored just two points in the first half. He got hot late in the third to score seven points in a span of two-minutes. He finished the game with 15 points.

Michael Finley was inactive and watched the game from the end of the Celtics bench in a charcoal suit.

Tony Allen played two minutes in his first game back since injuring his hip on Wednesday against the Bobcats.

The Celtics are now 6-5 on Sundays and improved to 25-6 against sub-.500 opponents.

Read More: Boston Celtics, Ray Allen,
First Quarter Wrap: Celtics vs. 76ers 03.05.10 at 7:38 pm ET
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A scoring duel is brewing in Philadelphia. Elton Brand started the game a perfect 6-for-6 from the floor. He leads all players with 12 points. Ray Allen is right behind him, however, with 11. Allen tied Wednesday’s total (3 points) just over a minute into the game.

The 76ers opened the first quarter with a 3-point play by Andre Iguodala. They jumped out to a quick 9-3 lead but Kevin Garnett scored six consecutive points to propel a 10-2 Celtics run. Once the C’s tied it up, they kept the 76ers away from the line, committing just one foul in the quarter.

The Celtics trail 25-23 after the first.

Read More: Boston Celtics, Kevin Garnett, Ray Allen,
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