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Doc Rivers: Mickael Pietrus is ‘the instigator’ Celtics desperately need right now 01.17.12 at 10:28 am ET
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After Monday night’s 97-88 loss to the Thunder, Doc Rivers spoke as if he were jealous of Mickael Pietrus.

“He has a great role — shoot,” Rivers said. “That’s a helluva role. I never had that as a player because I couldn’t shoot, was probably the reason.”

He even lamented his case to his old coach with the Atlanta Hawks, Mike Fratello, who was on hand doing the game nationally on TNT.

But after further thought, Rivers’ jealousy turned into sincere admiration for the combination of toughness and determination Pietrus brings to the team, a trait that’s needed badly right now as the team battles through a five-game losing streak and a 4-8 start to the shortened 66-game season.

“He earns it, though,” Rivers said. “The guy, he plays so hard. He’s going to take some crazy shots sometimes and he may turn it over but his spirit is really good for our team. He’s competitive and we needed to add another instigator to our team. He is absolutely an instigator.” Read the rest of this entry »

Read More: Boston Celtics, Mickael Pietrus, Mike Fratello, NBA
Celtics-Heat game draws 5.6 rating on TNT 10.27.10 at 11:27 am ET
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Tuesday night’s Celtics-Heat game scored a 5.6 overnight rating for TNT, a 75 percent improvement from last season’s opening game between the Celtics and Cavaliers. The second half of the TNT doubleheader featuring the Lakers and Rockets also had a solid boost from 2009, drawing 40 percent more viewers to register a 3.5. Overall, TNT averaged a 4.5 for the doubleheader, making it by far the most-watched NBA opening night in TNT history.

Read More: Boston Celtics, Miami Heat, TNT,
NBA Playoffs hit Facebook, Twitter 04.08.09 at 1:02 pm ET
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In promotion of TNT’€™s ‘€œ40 Games in 40 Nights,’€ Turner Sports is rolling out a multiplatform marketing campaign via Facebook, Twitter, and YouTube.

Just as Paul Pierce and Stephon Marbury have already done, TNT and NBA TV personalities including Craig Sager, Ernie Johnson, Kenny Smith, Chris Webber, Steve Smith, Eric Snow, Gary Payton, and Rick Kamla will regularly update Twitter pages starting on April 14.

Beginning on April 19, sponsored ads will run on Facebook inviting users to ‘€˜Become a Fan’€™ of the TNT Facebook page. That same day TNT will also run ads on Yahoo! Sports to promote their playoff coverage. On April 20, YouTube will run videos from NBA players promoting that night’€™s games.

Read More: Paul Pierce, Stephon Marbury, TNT,
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